Morbi, India is home to world’s second largest ceramic production cluster which specialises in ceramic tile, sanitary ware, and technical ceramics, houses more than 1,100 manufacturing units with an annual turnover of USD 6.5 billion and export touching USD 2.3 billion in the last fiscal year, these manufacturing units includes:
- Ceramic tiles: Floor tiles, wall tiles, vitrified tiles, and digital tiles.
- Sanitary ware: Toilets, Basins, and bathroom accessories
The X factor of Morbi is their entrepreneurial factor and adaptability to technological advancement, with many family run businesses that have grown into large manufacturing units, the city has managed to outperform all the major ceramic cluster of the world including Italy, Spain, China, and Brazil in terms of product innovation, production efficiency and exports. by creating an ecosystem with proximity to suppliers, manufacturers, and services provider, Morbi with 2000 merchants and 1100 factories has attained operational advantages over other global clusters making it the only cluster in the world which produces floor tiles, wall tiles, vitrified tiles, and sanitary ware within one city.
The relentless focus on innovation and technological advancement has helped Morbi emerge as the ceramic capital of India, the credit goes to their constant investment in R&D which mainly focus on production efficiency, cost reduction and product innovation, helping Morbi contribute 90% to the India’s ceramic export.
With introduction of a fresh investment of USD 595 million every year, the ceramic industry of Morbi is touching new heights, new investments results in expansion of the current facilities and development of new ones, while doing so using environmental friendly practices for production is at priority to name a few use of solar energy, alternative fuels, emission monitoring and adherence to green building standards are steps taken by the industry to contribute to government’s green initiative. Because of this the growth trajectory of the ceramic industry of the state is on track, additionally global push towards infrastructural development has increased the global demand for ceramic product further boosting the growth.
List of top importing countries of ceramic product from India.
Proximity to large commercial ports like Mudra, Morbi’s ceramic products have found their way into homes and businesses all around the world including countries like USA, UAE, and many European nations. This global reach has cemented Morbi’s reputation as a leading player in the international ceramic market. With a global allure and a promising trajectory, Gujarat’s ceramic sector is showing a glimpse of a future destined for international acclaim. Not only in the international market but this cluster has done wonder in the domestic market as well. Due to its significant contribution in the India’s trade, the facilities in Morbi have witnessed a significant expansion which has provided 4 lakhs direct and more than 3 lakh indirect jobs making it one of the highest employer after Indian Railways.
Morbi’s journey from a small town to the Ceramic Capital of India is a testament to the vision of its entrepreneurs and workers. The city’s ceramic industry not only supports the local economy but also plays a crucial role in placing India on the global ceramic map.
